Amazon to run 30-second spot for its fashion division

Amazon is running the first television commercial for its fashion division. The 30-second spot, directed by Peggy Sirota and fashioned by Amazon's Dennis Leggett, features models dancing with giant letters forming the word Amazon. "[W]hile Amazon has done plenty to boost the brand-name cache, it still faces on uphill battle among brands that just don't want to be sold next to Pampers, salad dressing and tube socks," writes Sarah Mahoney.

View Full Article in:

MediaPost Communications · Women's Wear Daily (free content)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY