Amazon is running the first television commercial for its fashion division. The 30-second spot, directed by Peggy Sirota and fashioned by Amazon's Dennis Leggett, features models dancing with giant letters forming the word Amazon. "[W]hile Amazon has done plenty to boost the brand-name cache, it still faces on uphill battle among brands that just don't want to be sold next to Pampers, salad dressing and tube socks," writes Sarah Mahoney.
Amazon to run 30-second spot for its fashion division
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