Analysis: Regular TV will survive the "binge viewing" trend

03/4/2013 | Advertising Age (tiered subscription model)

The "binge viewing" that Netflix subscribers have engaged in with the "House of Cards" series doesn't represent a threat to the linear viewing of television shows, Brian Hughes writes in this analysis. Broadband video and DVRs were once seen as a threat to linear TV, but that hasn't been the case, he writes. "Netflix's approach to 'House of Cards' is interesting and will probably become more important as the major streaming players attempt to differentiate themselves with original content and exclusive deals for existing programming," Hughes writes.

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