DISH: "Stronger" offerings help calm advertisers' Hopper concerns

03/4/2013 | Multichannel News

DISH Network has been pointing to its "stronger" ad offerings when advertisers raise concerns about its ad-skipping Hopper set-top box, Adam Gaynor, the company's director of ad sales, told an industry forum this past week. He said DISH has ways to help clients reach their target audience. "That's where addressability comes in; that's where interactivity comes in; that's where data comes in," he said.

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