Drugmakers expected to spend more on DTC ads this year

03/4/2013 | Pharmalot.com

Eli Lilly & Co.'s antidepressant Cymbalta, Pfizer's pain drug Celebrex and GlaxoSmithKline's chronic obstructive pulmonary disorder drug Advair were the most heavily promoted therapies last year, according to market research firm Cegedim Strategic Data. Overall promotional spending in the U.S. was 8% lower than in 2011, but spending on nervous system, cardiovascular, and alimentary tract and metabolism drugs showed little change. CSD's business development director said he expects to see more direct-to-consumer advertising this year.

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