Dunkin' Donuts' Apple Passbook app gives customers options

03/4/2013 | MobileCommerceDaily.com

Dunkin' Donuts has integrated with Apple's Passbook, giving customers another payment option, Rimma Kats writes. The company is using location-awareness technology so that the application pops up automatically when the device owner approaches the store. The app was introduced in August and has been downloaded more than 1 million times.

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