Mike Poznansky, who orchestrated a college-campus air drop when he worked for Red Bull's marketing department, is starting his own agency, Neato. "Just a fraction of the college experience takes place on campus. Most students don't even live there. Most of their spending isn't happening there. So, some brands are just frankly investing way too much money on the wrong things," he says in this interview on developing what he calls a "college platform."
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