Facebook's new PMD requires referrals, developer knowledge

03/4/2013 | TheNextWeb.com

Facebook is rebooting its Preferred Marketing Developer program with a new emphasis on referrals, Emil Protalinski writes. "...companies referred to us by a trusted, credible and informed source were much more likely to ultimately join the program as they had proven to be successful on our platform and with marketers," Facebook explained. In addition, the social network is awarding qualification badges based upon a thorough understanding of Facebook's marketing ecosystem, including Pages, Apps, Ads and Insights, to develop deeper marketing integrations.

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