Store locators for mobile devices produced measurable results for RadioShack and Adidas. RadioShack found that as much as 60% of clicks on its store locator led to store visits, with 85% of those customers making a purchase. An Adidas analysis found that about 1 in 5 people visiting the brand's store locator page eventually paid a visit, with 13% making a purchase.
Mobile store locators find favor with RadioShack, Adidas
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.