NBCU sales chief takes "agnostic" approach to marketing ads

03/4/2013 | Adweek

NBCUniversal sales chief Linda Yaccarino says she has assembled a "dream team" that will take a unique approach to ad sales by offering potential clients placements across NBCU's broadcast, cable and digital assets. "The way we will come to market is really agnostic as to whether it's broadcast, cable or digital, and that's what our customers are telling us they want," Yaccarino said. "We have all this stuff, so it's almost limitless how we can creatively stitch together our content. And there's an amplification of the content when the various elements are aligned. They're stronger together."

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