Razorfish to adapt Adobe software for exclusive analytics

03/4/2013 | Advertising Age (tiered subscription model)

Razorfish is partnering with Adobe to integrate its Fluent software with Adobe Marketing Cloud for an exclusive Publicis client offer that can be tailored to specific brand needs. Razorfish has designed e-commerce sites for Delta, Target and Uniqlo, among others. "This is less about tech and more about their expertise in helping leading brands market globally. They can implement these robust solutions on both Adobe's and Razorfish's behalf," says Adobe Senior Vice President of Digital Marketing Brad Rencher.

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