Transparency is better than cool, says Qualtrics CEO

Transparency isn't just a cool-sounding bit of corporate jargon -- it's a way to ensure that all your workers are pulling in the same direction, Qualtrics founder Ryan Smith says. "We want to be transparent because we want to encourage our people to have all the information to keep them focused on what really matters -- our objectives and how they're going to contribute," Smith says.

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