A trickle-up approach to enterprise software

03/4/2013 | Washington Post, The

A number of enterprise-software developers are marketing free and easy-to-use applications to consumers and leaving it to them to sell the benefits to their bosses. Companies such as Zoomdata and Dropbox offer limited versions of their analytics and file-sharing software as free downloads with the goal of penetrating corporate networks with premium versions of the same tools, but analysts say the tactic comes with the risk that IT won't bite.

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