Why sales operations should have a stake in lead generation

03/4/2013 | Sales Benchmark Index

Getting sales operations involved in lead generation can help produce accurate forecasts and encourage sales and marketing to work together, writes John Kearney. Sales leaders recently hired into a sales-operations role can quickly demonstrate their value by helping improve data at the top of the funnel. "Bringing new insights early indicates you are a transformational leader," Kearney writes.

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