Ogilvy creates social, video effort to promote IBM software to business

03/5/2009 | Adweek

"Mr. Fong" is the fictitious face of a new social-media campaign created by Ogilvy & Mather, New York, to help client IBM improve brand awareness of its products among software developers. The storyline details show a marooned-in-outer space Mr. Fong using YouTube clips, video e-mail messages, Facebook and MySpace profiles and Twitter to try to reestablish contact with his team.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX