Ogilvy creates social, video effort to promote IBM software to business

03/5/2009 | Adweek

"Mr. Fong" is the fictitious face of a new social-media campaign created by Ogilvy & Mather, New York, to help client IBM improve brand awareness of its products among software developers. The storyline details show a marooned-in-outer space Mr. Fong using YouTube clips, video e-mail messages, Facebook and MySpace profiles and Twitter to try to reestablish contact with his team.

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