Customer needs will drive the sales-marketing alliance

03/5/2012 | Partners in Excellence Blog

A strong CEO might be able to get sales to align with marketing, but it's unlikely to happen on its own, writes David Brock. More likely, the impetus will be market-driven, propelled by customers who are tired of companies that waste their time and are seeking a "seamless customer experience."

View Full Article in:

Partners in Excellence Blog

Published in Briefs: