Will Penney's new retail model set the pace?

03/5/2012 | HBS Working Knowledge

Major changes to J.C. Penney's business model under new CEO Ron Johnson streamlines the retailer's pricing strategy and shakes up the merchandise mix with branded in-store shops and new collections. It's likely to take at least three years to determine whether the strategy will prove successful and become a model for other merchants, says Rajiv Lal of Harvard Business School.

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