Are your post-purchase e-mails likely to spur repeat business?

03/5/2013 | Multichannel Merchant

Online retailers can learn from the experiences of restaurant servers, whose tips go up when they create a more personalized experience and keep diners happy in the gap between the time they order and the time they're served, writes marketer Jim Davidson. Personalizing post-purchase e-mails and making them relevant to both the customer and the product purchased can go a long way toward keeping shoppers coming back, he writes.

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Multichannel Merchant

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