Are your post-purchase e-mails likely to spur repeat business?

03/5/2013 | Multichannel Merchant

Online retailers can learn from the experiences of restaurant servers, whose tips go up when they create a more personalized experience and keep diners happy in the gap between the time they order and the time they're served, writes marketer Jim Davidson. Personalizing post-purchase e-mails and making them relevant to both the customer and the product purchased can go a long way toward keeping shoppers coming back, he writes.

View Full Article in:

Multichannel Merchant

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Director, Loss Prevention
Performance Food Group
President
NASGW
IL
District Manager
Crescent Electric Supply Co.
Lee's Summit, MO
Warehouse Manager
Arett Sales Corporation
Troy, OH
DIRECTOR - STRATEGIC PLANNING
Ralph Lauren
Lyndhurst, New Jersey