Burberry store to bring digital tech to Rodeo Drive

03/5/2013 | Los Angeles Times (tiered subscription model)

UK-based luxury fashion brand Burberry will open a flagship on Rodeo Drive in Beverly Hills, Calif. The store, set to open next year, will include the brand's latest digital tech features designed to personalize the shopping experience, including products with engraved nameplates that interact with smartphones to access information about the product and the brand.

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