Column: Hotels' tech offerings should keep seniors in the loop

03/5/2013 | Hotel Interactive

Hoteliers should not discount the strong demand provided by the above-60 consumer market, writes Larry Mogelonsky, president and founder of LMA Communications. The notion that seniors are unfamiliar with today's technological advancements should also be discarded. "Mobile, tablets, OTAs, social media -- all trends that apply elsewhere also apply to us, albeit with less immediacy," Mogelonsky writes.

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