Column: How to make e-mail work before it's even opened

03/5/2013 | TravelMarketReport.com

Properly designed "from" lines and subject lines in e-mail marketing material can ensure the success of an e-mail campaign even if the e-mail remains unopened in the recipient's inbox, says Ron Cates, a director at Constant Contact. "Good from lines and attention-getting subject lines tell them everything they need to know," Cates said.

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