Content creators say new Facebook ad formats hurt engagement

Some content creators say excessive in-stream advertising in Facebook is taking a toll on the "likes" generated by shared articles. Facebook says some users have seen a decline in engagement but that they are isolated cases. "The assumption is that Facebook wants you to pay to get this kind of reach, but regardless of whether that's what is happening, it still sends a valuable message: you are not in control -- Facebook is," Mathew Ingram writes.

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