Creative teams need relevant info, clear direction to thrive

03/5/2013 | In The Square blog

Getting the best possible work from a creative team comes from the enthusiasm that a brand brings to the project, clarity in what is being assigned and upfront discussions of budget, writes Rina Mallick. Giving the team detailed audience demographics, facts about the product in relation to its competition and a goal for what consumers should do after engaging are also tools to improve creative output.

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