Demandbase filter targets customers based on technology use

03/5/2013 | CRM Buyer

Demandbase is debuting a "technology targeting" filter that allows marketers to target customers based on the technology they use. "One of the most important marketing insights realized in B2B over the years is that you are most likely to sell to companies with similar attributes to those companies that you have sold to in the past," says Greg Ott, Demandbase's chief marketing officer who adds the company is moving toward "custom first-party attributes" for even more specific targeting.

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