Facebook's Atlas acquisition raises data-use questions

03/5/2013 | MediaPost Communications

Industry observers are speculating on potential conflicts that arise from Facebook's acquisition of Microsoft's Atlas, particularly when it comes to the use of Atlas' data. "How will agencies and advertisers who presently work with Atlas feel about a media owner controlling their ad-serving and campaign-management tool suite, and using their information to sell other services back to them?" asks Pivotal Research senior analyst Brian Wieser. Microsoft, meanwhile, says it is committed to display, and even submitted two new ad-unit formats, "Switchboard" and "Video Filmstrip," which was named an IAB Rising Star.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA