Facebook's Atlas acquisition raises data-use questions

03/5/2013 | MediaPost Communications

Industry observers are speculating on potential conflicts that arise from Facebook's acquisition of Microsoft's Atlas, particularly when it comes to the use of Atlas' data. "How will agencies and advertisers who presently work with Atlas feel about a media owner controlling their ad-serving and campaign-management tool suite, and using their information to sell other services back to them?" asks Pivotal Research senior analyst Brian Wieser. Microsoft, meanwhile, says it is committed to display, and even submitted two new ad-unit formats, "Switchboard" and "Video Filmstrip," which was named an IAB Rising Star.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA