Opinion: Mobile performance attribution is still lacking

03/5/2013 | VentureBeat

The mobile industry has to solve the problem of mobile performance attribution highlighted by Apple's continual rejection of tracking despite no better alternatives, HotelTonight Director of Mobile Marketing Adam Grenier writes. Traditional means of tracking using cookies is lacking and mobile privacy remains "a hypersensitive issue," he writes. Grenier discusses the three less-than-favorable options and suggests using an approach merging all three.

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