Kraft is expanding its line of water enhancers with Crystal Light liquid concentrates, in palm-sized bottles with bright graphics on shrink-sleeve labels. “The Crystal Light Liquid packaging embodies the brand personality -- optimistic, vibrant, and lighthearted -- to appeal to women who want to enjoy the delicious flavor of their favorite drinks, without the calories,” said Russell Dyer, Kraft's associate director for corporate affairs, beverages.
Packaging gives Crystal Light liquid a boost
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