Packaging gives Crystal Light liquid a boost

03/5/2013 | Packaging World magazine

Kraft is expanding its line of water enhancers with Crystal Light liquid concentrates, in palm-sized bottles with bright graphics on shrink-sleeve labels. “The Crystal Light Liquid packaging embodies the brand personality -- optimistic, vibrant, and lighthearted -- to appeal to women who want to enjoy the delicious flavor of their favorite drinks, without the calories,” said Russell Dyer, Kraft's associate director for corporate affairs, beverages.

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