Reward-seeking readers a key audience for news sites, study finds

03/5/2013 | MediaPost Communications

The key for news sites seeking engaged, returning readers is to appeal to a type of reader characterized as a "reward seeker," who uses the Internet in a wide-ranging way for entertainment and gratification, according to a report by Paul Bolls, an associate professor of strategic communication at the University of Missouri. And the way to find and retain these readers is to offer an uncluttered presentation that includes photos and stories with an emotional appeal.

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