Scringo says its SDK nearly doubles time spent in apps

03/5/2013 | VentureBeat

The Scringo free software development kit is designed for developers concerned about the continued use of their applications after download, writes John Koetsier. The toolkit includes features such as in-app user messaging, alerts when app users are nearby, an app activity feed with an action button and developer feedback that's interactive, Koetsier writes. "We're here to manage three problems for app developers: Reach (or distribution), retention, and revenue," says Scringo's Ran Avrahamy, who adds that applying Scringo expanded the time spent in apps as much as 97%.

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