Urban Outfitters says Instagram can easily engage consumers, outpacing other social media. The retailer has a program in which consumers are invited to snap pictures of themselves in Urban Outfitters clothing, with the images to be posted on Twitter or Instagram and included in the company's catalog. The company also uses the Twitter video application Vine to tout its brand. "Instagram for us is huge -- the engagement on Instagram is through the roof. Just looking earlier today, we posted a picture of shoes in the office, and it got 40,000 likes on Instagram immediately," said Steve Hartman, managing director of direct and marketing.