How to better your B2B marketing

03/6/2012 | Inflexion-Point.com (U.K.)

Business-to-business marketers aren't operating as effectively as they could be, according to Adam Needles, who suggests they should follow a more systematic approach. You can improve your marketing by identifying your target customers, figuring out what sorts of events motivate them to buy and understanding what problems you are able to help them solve, Bob Apollo writes.

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Inflexion-Point.com (U.K.)

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