Solve Media engages consumers with ad-avoidance option

03/6/2012 | Adweek

As a new way to more securely engage consumers for advertisers, Solve Media is offering a digital option that allows users to type in a brand-connected phrase to avoid watching an online ad. Regardless of the choice made, the user has engaged with the brand, a value is assigned to the ad and the common problem of consumer "zone out" during pre-roll ads is mitigated.

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