Solve Media engages consumers with ad-avoidance option

03/6/2012 | Adweek

As a new way to more securely engage consumers for advertisers, Solve Media is offering a digital option that allows users to type in a brand-connected phrase to avoid watching an online ad. Regardless of the choice made, the user has engaged with the brand, a value is assigned to the ad and the common problem of consumer "zone out" during pre-roll ads is mitigated.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY