Study: Aspirational shopping loses luster for 18-to-34 demographic

03/6/2012 | MediaPost Communications

Of 1,900 18- to 34-year-olds surveyed by WSL Strategic Retail, 24% described themselves as being in financial turmoil. CEO Wendy Liebmann said brands must respond by moving away from an aspirational shopping message. "Overall, shoppers are much more circumspect," she said. "For example, 75% of women now say it's important to get the lowest price on everything they buy, up 12 percentage points from 2008, and 22 percentage points from 2004."

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
product guidance manager, Research & Development Sensory - Seattle, WA
Seattle, Washington
Retail Environmental Health and Safety Specialist
The Estee Lauder Companies
Production Coordinator
Tractor Supply Company
Brentwood, Tennessee
Sales Manager
Reeb Millwork
Mocksville, NC
Chief Information Officer
Reeb Millwork
Bethlehem, PA