94 Seconds game finds success in the App Store

03/6/2013 | Wall Street Journal, The

A French "freemium" word-guessing game called 94 Seconds is climbing the ranks at Apple's App Store, Matthew Lynley writes. "Last year was key period: We took a huge strategic shift, stopping all B2B activities in order to focus on B2C development and casual games," the game's Marketing Director Benjamin Faure says. He attributes the application's success to a mobile-first approach and clever monetization techniques such as offering videos to watch in order to earn game currency.

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