Adobe hopes new Marketing Cloud interface boosts collaboration

03/6/2013 | TechCrunch

The new interface for Adobe Marketing Cloud is integral to the company's attempt to eliminate "organizational silos," Adobe's Brad Rencher says. The interface encourages collaboration by allowing single log-in interaction with Adobe's Analytics, Target, Social, Experience Manager and Media Optimizer, and the creation of data "cards" that can be passed among teams. "[T]he promise lies in how it allows teams using different Adobe products to work together -- they don't even all have to be at the same company," Anthony Ha writes.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA