Changing customer preferences leads PNC to cut 200 branches

03/6/2013 | Pittsburgh Tribune-Review

PNC Financial Services Group plans to close about 200 branches this year to cut costs by $700 million. The bank is trying to find a balance between customers who still visit branches and those who do not, said President William Demchak. "We need both of those customers and have to figure out how to serve both of those customers without alienating either one," he said.

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