Just over 3 in 10 of those shopping for a TV are looking for one that can connect to the Web, compared with 18% last year, the IHS Smart TV Consumer Survey has found. The rising interest in connected TVs is likely being driven by price drops for connected models, with more than half of consumers citing cost as the main influence on their purchase, compared with about 28% last year.
Connected TVs are starting to click with public, poll shows
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Interactive Advertising Bureau
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|Digital Ad Operations Specialist||