Growing Nigerian middle class spurs franchise expansion

03/6/2013 | Washington Post, The

A rapidly growing middle class in Nigeria is inspiring an influx of franchise restaurants and stores in the African nation. Brands such as Johnny Rockets, Domino's Pizza, KFC and Cold Stone Creamery have established multiple units in the country's capital of Lagos and across Nigeria's southwest region. Although expansion into the country's market has its challenges, Nigeria's growing economy and eager middle class offer positive investment opportunities for franchisors.

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