Manufacturers appeal to consumer unknowns

03/6/2013 | Creativity-Online.com

Procter & Gamble, Unilever and Sun Products are among personal-care and detergent-product manufacturers offering products to solve issues that consumers may not have known about. P&G marketed Secret Clinical Strength Antiperspirant to combat "stress sweat," while Sun Products' Wisk aims to beat "invisible stains" from body oils and sweat.

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