Nielsen will begin gauging the effect of mobile ads with the Nielsen Mobile Brand Effect product, which weighs consumer sentiment toward in-application ads. The tool is already in use by analytics firm Flurry, ad network YuMe and gaming company Zynga.
Nielsen floats new mobile-ad measurement service
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA