Nielsen floats new mobile-ad measurement service

03/6/2013 | Advertising Age (tiered subscription model)

Nielsen will begin gauging the effect of mobile ads with the Nielsen Mobile Brand Effect product, which weighs consumer sentiment toward in-application ads. The tool is already in use by analytics firm Flurry, ad network YuMe and gaming company Zynga.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY