Nielsen floats new mobile-ad measurement service

03/6/2013 | Advertising Age (tiered subscription model)

Nielsen will begin gauging the effect of mobile ads with the Nielsen Mobile Brand Effect product, which weighs consumer sentiment toward in-application ads. The tool is already in use by analytics firm Flurry, ad network YuMe and gaming company Zynga.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA