Nielsen floats new mobile-ad measurement service

03/6/2013 | Advertising Age (tiered subscription model)

Nielsen will begin gauging the effect of mobile ads with the Nielsen Mobile Brand Effect product, which weighs consumer sentiment toward in-application ads. The tool is already in use by analytics firm Flurry, ad network YuMe and gaming company Zynga.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA