Report cites benefits of ads for both TV and online video

03/6/2013 | Fierce Online Video

Companies that target consumers with television ads and online-video ads are more likely to sell to those consumers, a Videology report says. The survey found that consumers are not only more likely to recall what they have seen if online video is added to the mix, but the chances of them making a purchase increase by 40% when compared with television-only advertising.

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