Rich-media ads are popular but stressful, survey finds

03/6/2013 | MediaPost Communications

Roughly half of ad agencies have seen an uptick in demand for rich-media ads, according to a Jivox survey, which found another 20% expect to see such a trend this year. Still, nearly 9 out of 10 marketers say rich-media campaigns are stressful or downright painful to execute.

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