Showtime is the latest cable property looking to boost its sports-programming profile -- it has signed a big pay-per-view boxing deal with Floyd Mayweather Jr. and is fielding a Wednesday prime-time block with a sports-themed "60 Minutes" and a live-audience show with Jim Rome. "We want to take it to a place where it could really have an impact while doing things differently from other networks," said Showtime entertainment chief David Nevins. "Uniqueness is very important to us."
Showtime wants to stake a claim as a sports leader
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