Showtime wants to stake a claim as a sports leader

03/6/2013 | Los Angeles Times (tiered subscription model)

Showtime is the latest cable property looking to boost its sports-programming profile -- it has signed a big pay-per-view boxing deal with Floyd Mayweather Jr. and is fielding a Wednesday prime-time block with a sports-themed "60 Minutes" and a live-audience show with Jim Rome. "We want to take it to a place where it could really have an impact while doing things differently from other networks," said Showtime entertainment chief David Nevins. "Uniqueness is very important to us."

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