Will same-day delivery service drive retail change?

03/6/2013 | Advertising Age (tiered subscription model)

Free shipping will become universal and promotions touting in-store deals will become key to brick-and-mortar retailers as online rivals including Amazon and Google begin to offer same-day delivery, says Jeffrey Cole, director of the Center for the Digital Future at USC Annenberg.

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Advertising Age (tiered subscription model)

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