Execs at Wal-Mart have fun pushing favorite items

Wal-Mart executives and employees have been embracing products as their personal favorites to promote them and push them off the shelves. The VPIs, or Value Producing Items, have included Sam Walton's pick of Moon Pies and Chief Executive Lee Scott's choice of All Small & Mighty laundry detergent, both of which experienced increased publicity and sales because of the special treatment.

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