Publicis realigns multicultural media buying

03/7/2007 | Advertising Age (tiered subscription model)

Publicis Groupe announced the restructuring of its multicultural media-buying unit Tapestry, with its functions shared by Publicis-owned media buying agencies Starcom and MediaVest. The New York office of Tapestry will be renamed 42 Degrees at MediaVest; the Chicago and Miami offices, continuing under the Tapestry moniker, will be integrated into the Starcom structure.

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