Soda makers to market new drinks as healthy alternatives

03/7/2007 | NYTimes.com

Coca-Cola and PepsiCo plan to launch "sparkling beverages" fortified with minerals and vitamins in the coming months, in another foray into the growing health and wellness foods sector. The companies hope consumers will reach for the new carbonated drinks -- Diet Coke Plus and Tava -- instead of bottled water, sparkling juices and green tea drinks.

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