BofA-Merrill's Krawcheck focuses on clients

03/7/2011 | InvestmentNews (free registration)

Sallie Krawcheck, head of the Global Wealth and Investment Management division of Bank of America-Merrill Lynch, realizes that a focus on the company's clients is a way to meet many challenges. "In the days and weeks after I got here, it hit me like a blast furnace: The client comes first," says Krawcheck. "We operate in the client's interest. We measure client satisfaction down to the adviser level."

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