Facebook courts Pinterest users with "Friendsheet" feature

03/7/2012 | SmartBrief/SmartBlog on Social Media

Facebook has unveiled "Friendsheet," which closely mimics the functionality and feel of Pinterest. The tool gets points for easy Facebook integration, writes Jessica Miller-Merrell, but it lacks the social-discovery features that make Pinterest so compelling. "My prediction is that unless Facebook has plans to update Friendsheet and increase the viral sharing nature, it ... will go the way of the dinosaur," Miller-Merrell writes.

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