InMobi offers brands the option of consumer surveys

03/7/2012 | New Media Age

InMobi is offering brands the opportunity to tap its vast mobile ad network for direct consumer surveys. The surveys would have the advantage of being administered at opportune times, InMobi says. "For instance, when you look at mobile Web usage, that's typically at times when a consumer has some down time [such as commuter hours] and they are open to being distracted," says Surag Patel, InMobi's director of global research.

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