Caribou Coffee is returning to national television for the first time since 2010 as part of a Colle + McVoy campaign that includes a 3D billboard, radio and in-store marketing. The TV spot shows mostly outdoor scenes, offers bromides about enjoying life and the tagline "Life is more than coffee. ... That's why there's coffee." The billboard constructed in Minneapolis uses a 3D coffee cup and features a scene from the TV spot.
Caribou Coffee campaign includes 3D billboard, first TV spot in 3 years